Personal branding can be defined as systematic self-marketing, or in other words, building up a brand centred on an individual.
Social media, networks, and other online platforms including personal websites can help turn a person into a brand in the public eye.
If you’re beginning to think about your personal brand, it is important to understand that personal branding is the means by which people remember you.
Personal branding is not about selling, It’s about making yourself available to others—clients and peers.
For creating a personal brand ensure you have active accounts on social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
Your brand is only as good as you are. Stay up to date with your industry–the latest news,practices, companies and other information.
The moment you begin to fall behind is the moment your brand will begin to tarnish.
Networking is another way to market yourself, it also gives others, the opportunity to market themselves to you.
Make sure that your networking efforts are beneficial to both you and to the people with whom you are networking. It’s a two-way street.
The methods involved in personal branding are very dependent on the industry and personal goals, the self-marketing strategies in each case is different and should be tailored according to the individual.
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