Through LinkedIn Pulse, LinkedIn’s latest publishing feature, you can perform an intensive analysis of your target audience on LinkedIn. Here are some other benefits of using Pulse as your content marketing tool:
In-depth targeting: LinkedIn Pulse allows you to go above and beyond the traditional audience targeting. It also helps you to reach out to the people who would love to read your content.
Increase in the number of shares: Research shows that on an average, top posts get nearly 1,843 shares and likes within 48 hours. Top posts are usually published by users with a large number of followers. So, it would also be nice to create a large fan base to improve your chances of getting more number of shares on social media.
SEO value: By posting on Pulse, you will be able to create highly indexable content with backlinks from LinkedIn. Simultaneously, your Pulse posts will be featured in searches.
Tagging: By tagging content on your Pulse posts, you will be able to increase its longevity. In a nutshell, Pulse posts are similar to blog posts and will help to increase traffic to your website several days after they have been published.
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